NESTLE | GURUGRAM
Nestlé India, the world's largest FMCG company, celebrated its 150th anniversary by refurbishing its head office for India, Bangladesh, and Sri Lanka in Gurugram. This project quickly evolved from a regular environmental branding task to a comprehensive brand-centric assignment, requiring a deep understanding of Nestlé’s products and legacy.
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Each floor was dedicated to iconic products like Nescafé, Maggi, and KitKat, along with a management floor. Every touchpoint in the office was crafted to reflect the Nestlé brand. A standout feature is a large wall dedicated to founder Henri Nestlé, showcasing a mosaic portrait made from product packaging.
Meeting rooms were designed with cues from elements on product packs, while staying true to the brand. The History Wall and a product portfolio display at the entrance emphasized the ethos: "Good Food, Good Life." Collaborative zones for marquee products were uniquely themed. For Nescafé, a coffee mug installation was created, while KitKat featured a basketball-inspired space aligned with its tagline, "Take a break, have a KitKat."
The Maggi floor featured nostalgic illustrations, and the management floor highlighted the brand's connection to families. The Nest, as the building is called, symbolizes Nestlé's commitment to healthy living and brand excellence.
